Innovator ETFs: Buffer ETFs
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Creator of the world's first

DEFINED OUTCOME ETFS™

The first ETFs that seek to provide the growth of the equity
markets with built-in buffers against market loss of 9%, 15%, or 30%.
Leading the Defined Outcome Revolution™

How to get started investing in

INNOVATOR DEFINED OUTCOME ETFs™

Problem: Low bond yields and high equity market volatility pose fundamental challenges to the traditional 60/40 blend.

Potential solution: Defined Outcome Buffer ETFs™ may help investors reduce equity beta exposure, or offer an equity-based defensive alternative to low yields, without the credit or interest-rate risk.

Product Matrix

Exposure Buffer JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
U.S. Large Cap 9% BJAN BFEB BMAR BAPR BMAY BJUN BJUL BAUG BSEP BOCT BNOV BDEC
15% PJAN PFEB PMAR PAPR PMAY PJUN PJUL PAUG PSEP POCT PNOV PDEC
30% UJAN UFEB UMAR UAPR UMAY UJUN UJUL UAUG USEP UOCT UNOV UDEC
U.S. Growth 15% NJAN - - NAPR - - NJUL - - NOCT - -
U.S. Small Cap KJAN - - KAPR - - KJUL - - KOCT - -
International
Developed
IJAN - - IAPR - - IJUL - - IOCT - -
Emerging Markets EJAN - - EAPR - - EJUL - - EOCT - -

FIND YOUR BUFFER ETF™

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¹ The fund return minus the reference asset return.
² The minimum reference asset return needed for the fund to realize the cap.
Performance quoted represents past performance, which is no guarantee of future results. Investment returns and principal value will fluctuate, so you may have a gain or loss when shares are sold. Current performance may be higher or lower than that quoted. Returns less than one year are cumulative. One cannot invest directly in an index. For standardized performance and the most recent month-end performance, visit the fund's respective overview page by clicking on the ticker symbols above.
The following table illustrates potential ETF returns based on the change in reference asset price if shares are purchased at the fund prices and reference asset levels shown on the right, and held for the remainder of the fund's outcome period. See below for definitions to terms.
Fund returns are shown net of all management fees.
There is no guarantee a fund will achieve its investment objective. This tool is for financial professional use only and not for use with retail audiences.
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-17.76%-8.26%-3.51%1.23%5.07%5.07%5.07%5.07%9.22%13.96%23.46%SPYPower$27.77-5.58%-9.62%4.04%30.00%September23.46%11.07%0.00%335
-22.40%-12.70%-7.84%-2.99%1.86%6.71%7.37%7.37%11.61%16.46%26.16%SPYBuffer$28.48-7.60%-9.62%2.01%37.29%September33.24%6.75%0.00%335
-3.30%-1.50%-1.50%-1.50%-1.50%-1.50%-1.50%3.08%7.77%12.45%18.62%SPYUltra$25.43-4.31%-9.62%5.31%26.58%September18.62%26.57%-1.51%335
-23.31%-13.77%-9.00%-4.23%0.54%5.31%10.05%10.05%10.05%14.49%24.03%SPYBuffer$28.28-9.84%-13.30%3.46%41.24%August34.75%5.16%0.00%304
-18.57%-9.25%-4.58%0.08%4.75%7.58%7.58%7.58%7.58%11.93%21.25%SPYPower$26.88-7.78%-13.30%5.52%33.33%August24.36%9.60%0.00%304
-3.91%0.66%0.66%0.66%0.66%0.66%0.66%1.04%5.64%10.23%19.42%SPYUltra$25.23-6.36%-13.30%6.94%30.51%August19.89%25.69%0.00%304
-23.11%-13.50%-8.70%-3.90%0.90%5.70%7.65%7.65%10.41%15.21%24.81%TLTBuffer$19.52-7.84%-10.81%2.98%42.40%July36.71%5.68%0.00%273
-18.38%-9.02%-4.35%0.33%5.01%7.55%7.55%7.55%7.59%12.26%21.62%EEMPower$21.41-7.85%-13.02%5.17%36.89%July28.07%9.90%0.00%273
-17.94%-8.48%-3.75%0.98%5.56%5.56%5.56%5.56%8.80%13.53%22.99%EFAPower$21.41-6.07%-10.37%4.30%33.83%July26.61%10.77%0.00%273
-16.46%-6.68%-1.78%0.45%0.45%0.45%2.71%7.60%12.49%17.38%20.55%IWMPower$23.10-1.24%-2.62%1.39%23.24%July20.55%13.17%0.00%273
-16.83%-7.13%-2.28%1.74%1.74%1.74%1.87%6.72%11.57%16.42%21.92%QQQPower$41.96-2.49%-4.65%2.16%25.67%July21.92%12.62%0.00%273
-3.31%-3.31%-3.31%-3.31%-3.31%-3.31%1.18%6.00%10.81%15.63%16.43%SPYUltra$24.69-2.52%-5.32%2.80%20.83%July16.43%28.01%-3.34%273
-17.31%-7.67%-2.86%1.74%1.74%1.74%1.74%5.96%10.78%15.60%19.47%SPYPower$28.62-2.49%-5.32%2.83%24.02%July19.47%11.98%0.00%273
-22.33%-12.56%-7.68%-2.80%2.09%3.18%3.18%7.46%12.34%17.22%26.99%SPYBuffer$29.05-3.84%-5.32%1.48%30.65%July27.63%7.09%0.00%273
-4.06%0.65%0.65%0.65%0.65%0.65%0.65%0.81%5.39%9.98%18.56%SPYUltra$25.91-6.36%-13.50%7.14%29.37%June18.56%25.52%0.00%243
-19.17%-9.91%-5.29%-0.66%3.97%6.99%6.99%6.99%6.99%11.06%20.31%SPYPower$28.28-7.27%-13.50%6.23%32.14%June22.29%8.78%0.00%243
-23.77%-14.29%-9.55%-4.81%-0.07%4.67%9.41%9.60%9.60%13.77%23.25%SPYBuffer$28.86-9.48%-13.50%4.02%38.38%June31.20%4.48%0.00%243
-4.44%0.11%0.11%0.11%0.11%0.11%0.11%0.49%5.06%9.63%17.59%SPYUltra$25.45-5.85%-13.31%7.45%28.72%May17.59%25.14%0.00%212
-19.43%-10.20%-5.58%-0.97%3.65%6.46%6.46%6.46%6.46%10.75%19.98%SPYPower$26.70-6.81%-13.31%6.50%32.07%May21.90%8.47%0.00%212
-23.98%-14.52%-9.80%-5.07%-0.34%4.39%9.09%9.09%9.09%13.49%22.94%SPYBuffer$27.42-9.05%-13.31%4.25%39.05%May31.50%4.19%0.00%212
-22.82%-14.21%-9.91%-5.61%-1.31%3.00%7.30%11.60%13.06%13.06%13.06%EFAPower$21.63-12.30%-23.90%11.60%50.27%April29.29%1.48%0.00%182
-7.42%1.16%3.03%3.03%3.03%3.03%3.03%3.03%3.03%3.03%11.51%SPYUltra$24.21-8.52%-20.91%12.39%38.34%April18.66%20.87%0.00%182
-22.17%-13.43%-9.05%-4.68%-0.30%4.07%8.44%10.61%10.61%10.61%13.72%SPYPower$26.58-10.31%-20.91%10.61%41.10%April23.43%3.22%0.00%182
-25.58%-16.44%-11.87%-7.30%-2.72%1.85%6.42%10.99%15.57%15.63%18.88%SPYBuffer$29.10-14.19%-20.91%6.72%47.06%April34.47%0.69%0.00%182
-22.82%-14.28%-10.00%-5.73%-1.46%2.81%7.08%11.35%15.62%15.88%15.88%QQQPower$33.54-14.38%-26.28%11.90%54.38%April31.89%0.71%0.00%182
-20.98%-12.06%-7.61%-3.15%1.30%5.76%10.22%10.93%10.93%10.93%15.86%IWMPower$23.93-10.56%-19.66%9.10%42.66%April27.14%5.22%0.00%182
-21.87%-13.13%-8.76%-4.39%-0.03%4.34%8.71%13.08%13.11%13.11%13.59%EEMPower$21.56-12.37%-22.75%10.38%47.58%April28.95%3.20%0.00%182
-6.54%1.75%1.75%1.75%1.75%1.75%1.75%1.75%1.75%5.13%13.90%SPYUltra$27.67-7.36%-18.20%10.83%33.07%March16.59%22.30%0.00%151
-22.32%-13.52%-9.12%-4.73%-0.33%4.07%7.50%7.50%7.50%7.50%14.32%SPYPower$29.23-7.71%-18.20%10.48%36.56%March20.09%3.66%0.00%151
-25.84%-16.68%-12.10%-7.52%-2.95%1.63%6.21%10.79%11.92%11.92%19.03%SPYBuffer$30.28-11.36%-18.20%6.84%42.56%March30.53%0.78%0.00%151
-8.31%0.20%1.79%1.79%1.79%1.79%1.79%1.79%1.79%2.08%10.59%SPYUltra$25.93-7.41%-20.61%13.20%35.93%February15.63%19.93%0.00%123
-23.01%-14.34%-10.01%-5.68%-1.35%2.98%7.31%9.10%9.10%9.10%12.60%SPYPower$26.61-9.06%-20.61%11.55%38.80%February20.22%2.11%0.00%123
-26.16%-17.08%-12.54%-8.00%-3.46%1.08%5.62%10.16%14.36%14.36%18.02%SPYBuffer$27.92-13.24%-20.61%7.37%44.63%February31.30%-0.15%0.00%123
-24.21%-15.79%-11.58%-7.36%-3.15%1.06%5.28%9.49%12.04%12.04%12.04%SPYPower$29.44-11.45%-24.80%13.35%44.93%January22.11%-0.89%0.00%92
-26.42%-17.44%-12.95%-8.46%-3.97%0.52%5.00%9.49%13.98%18.47%19.37%SPYBuffer$30.99-16.89%-24.80%7.91%50.98%January35.54%-1.48%0.00%92
-23.89%-15.46%-11.24%-7.03%-2.81%1.41%5.63%9.84%13.77%13.77%13.77%IWMPower$28.21-12.79%-25.86%13.07%50.38%January26.84%-0.77%0.00%92
-24.28%-16.08%-11.98%-7.88%-3.78%0.32%4.42%8.52%12.62%16.72%22.08%QQQPower$34.51-18.73%-32.82%14.10%65.01%January35.32%-4.28%0.00%92
-23.23%-14.80%-10.58%-6.36%-2.14%2.08%6.29%10.51%14.73%18.14%18.14%EEMPower$24.87-16.10%-28.60%12.49%55.91%January31.51%-0.74%0.00%92
-23.83%-15.47%-11.28%-7.10%-2.92%1.26%5.44%9.63%13.81%17.49%17.49%EFAPower$23.05-15.61%-28.81%13.21%51.90%January27.04%-1.76%0.00%92
-11.28%-3.20%0.83%1.99%1.99%1.99%1.99%1.99%1.99%1.99%4.96%SPYUltra$29.17-7.59%-24.80%17.21%42.14%January14.76%15.57%0.00%92
-9.76%-1.43%0.99%0.99%0.99%0.99%0.99%0.99%0.99%0.99%8.35%SPYUltra$27.84-6.67%-21.60%14.92%36.94%December14.14%18.10%0.00%61
-24.68%-16.23%-12.00%-7.77%-3.55%0.68%4.90%7.78%7.78%7.78%9.86%SPYPower$28.56-7.95%-21.60%13.64%40.62%December18.83%-0.56%0.00%61
-26.95%-17.99%-13.50%-9.02%-4.54%-0.06%4.43%8.91%13.39%14.35%16.55%SPYBuffer$29.61-13.23%-21.60%8.36%46.64%December31.46%-1.60%0.00%61
-26.87%-17.91%-13.42%-8.94%-4.46%0.02%4.50%8.99%13.47%15.27%16.54%SPYBuffer$27.73-13.93%-22.23%8.30%44.84%November29.85%-1.62%0.00%31
-10.76%-2.54%0.39%0.39%0.39%0.39%0.39%0.39%0.39%0.39%6.85%SPYUltra$27.50-6.12%-22.23%16.11%36.66%November12.33%16.82%0.00%31
-24.94%-16.53%-12.33%-8.13%-3.92%0.28%4.48%8.09%8.09%8.09%9.29%SPYPower$28.02-8.21%-22.23%14.01%39.29%November17.09%-1.14%0.00%31
-24.71%-16.43%-12.28%-8.14%-4.00%0.14%4.28%8.42%12.57%15.37%15.37%EFAPower$21.46-14.06%-28.20%14.14%53.19%October26.90%-2.88%0.00%0
-24.52%-16.29%-12.17%-8.06%-3.94%0.18%4.29%8.41%12.53%16.65%18.93%EEMPower$20.83-16.66%-30.77%14.11%64.50%October35.45%-3.67%0.00%0
-7.04%0.06%0.06%0.06%0.06%0.06%0.06%0.06%0.81%5.20%12.16%SPYUltra$26.22-5.80%-16.77%10.96%27.94%October12.16%21.97%0.00%0
-25.40%-16.92%-12.68%-8.45%-4.21%0.03%1.83%1.83%1.83%1.83%10.18%SPYPower$28.55-2.57%-16.77%14.20%31.15%October11.16%-0.28%0.00%0
-27.00%-17.97%-13.45%-8.94%-4.42%0.09%4.61%8.53%8.53%8.53%17.43%SPYBuffer$29.85-8.58%-16.77%8.19%36.59%October23.38%-0.74%0.00%0
-24.94%-16.59%-12.41%-8.24%-4.06%0.11%4.29%8.46%10.75%10.75%10.75%IWMPower$24.12-10.42%-24.61%14.19%49.96%October25.22%-1.91%0.00%0
-24.91%-16.58%-12.41%-8.24%-4.07%0.10%4.26%8.43%11.52%11.52%11.52%QQQPower$34.66-11.04%-25.25%14.21%48.02%October23.40%-2.09%0.00%0
As of 9/30/2022
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Fund Price: The current bid/ask midpoint of the Fund, after fees and expenses.
Fund Return: The current NAV return of the Fund, after fees and expenses, since the start of the Outcome Period.
Reference Asset Return: The return since the start of the Outcome Period.
Reference Asset Return to Cap: The minimum reference asset return required to realize the fund cap.
Remaining Cap: The cumulative maximum potential return available at the ETF's current price if held to the end of the current Outcome Period.
Remaining Buffer: The current amount of downside protection the fund seeks to provide if held to the end of the Outcome Period.
Downside Before Buffer: The amount of loss a Fund will incur before seeking protection from the remaining buffer.
Remaining Outcome Period: The amount of days remaining until the last day of the Outcome Period.
Performance quoted represents past performance, which is no guarantee of future results. Investment returns and principal value will fluctuate, so you may have a gain or loss when shares are sold. Current performance may be higher or lower than that quoted. Returns less than one year are cumulative. One cannot invest directly in an index. For standardized performance and the most recent month-end performance, visit the fund's respective overview page by clicking a ticker above.
The table contains hypothetical examples designed to approximate the Outcomes the Fund seeks to provide based upon the performance of its reference asset if an investor were to purchase shares at the current price and reference asset level and hold shares until the end of the outcome period. They do not represent every possible performance scenario the examples are for illustrative purposes only and are not intended to be indicative of future results of the fund.
Hypothetical Outcome period returns are shown net of management fees; and are based on the fund’s midpoint during market, and NAV after. While it is possible to approximate the fund fees utilizing the expense ratio stated in the prospectus, it is not possible to get an exact figure because the fund fees that are charged to investors may be different than the stated expense ratio and does not account for other extraordinary expenses such as cash, interest, and brokerage fees.
Important: The information is hypothetical is not intended to predict or project the performance the Fund or Index and there is no guarantee the outcomes sought by the Fund will be achieved. Results may vary over time and with each use.
This tool is the proprietary design and functionality process of Innovator Capital Management LLC, and is included within the scope of its filed patent application. All rights are reserved, and any use or duplication of this tool by any third party, without the express written consent in advance by Innovator, is prohibited.
 
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