Innovator ETFs: Home of Defined Outcome ETFs, including Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. AJAN, TJUL, SFLR, LOUP, FFTY, EPRF, BOUT, BUFF, and BUFB. Built on a foundation of innovation.
View the March Estimated Caps
Innovator Nasdaq-100®
Managed Floor ETF
Listed January 25th, QFLR is designed to pursue capital appreciation while mitigating market volatility and hedging against deep market drawdowns. The fund is sub-advised by Parametric and employs an options overlay that is similar to that of SFLR.
There is no guarantee the Fund will be successful in providing the sought-after protection of the floor. The Fund’s option strategy may cause the Fund to forego a portion of any upside returns of the Equity Portfolio.
Managed Floor ETF
Sub-Advised by Parametric
Nasdaq-100 Exposure
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February Featured ETF Ideas
This month, we're highlighting the Innovator Equity Defined Protection ETF (AJAN), and other buffer, income, and managed floor offerings.
    View the February Featured ETFs
Equity Defined Protection ETF       U.S. Equity Power Buffer ETF
Defined Wealth Shield ETF       Premium Income 30 Barrier ETF
Equity Managed Floor ETF
2024 Investment Outlook:
Going Nowhere Fast
Read Innovator's 2024 Investment Outlook and Playbook, aligning our economic and market views with our most timely product ideas. Download today
IMAR Listing & March Rebalances

On March 1st, the Innovator International Developed Power Buffer ETF (IMAR) lists, and three U.S. Equity Buffer ETFs rebalance, offering refreshed levels of upside potential and downside risk management. View the lineup
Innovator Awarded 2023 "Most Innovative ETF Issuer"
Innovator is proud to be named "Most Innovative ETF Issuer" - a testament to our relentless pursuit of innovation and our goal to empower investors. View the criteria and see the winners here.
Gene Munster’s View on the Coming AI Boom and Bust – How to Invest in It
Tuesday, March 5th @ 1 PM ET
Join us to hear Gene’s outlook on the current market environment – including his views on frontier technology, a focus on AI, and an overview of how to play it all with the LOUP ETF.
Addressing Tail Risk with a Managed Floor Strategy
Thursday, January 25th @ 1 PM ET
Join Michael Zaslavsky, Senior Investment Strategist of Parametric and John Steiner, ETF Product Manager of Innovator for a deep dive on QFLR, the Innovator Nasdaq-100® Managed Floor ETF, listing on January 25th.