Innovator ETFs: Home of Defined Outcome ETFs, including Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. AJAN, TJUL, SFLR, LOUP, FFTY, EPRF, BOUT, BUFF, and BUFB. Built on a foundation of innovation.
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NEW TOOL ALERT - ETF FINDER
Searching for an ETF that aligns with your investment objectives? Innovator’s ETF Finder may be the ideal tool to make your search easier. Try it today!
100% Buffer ETFs™
Equity Defined Protection ETFs™ with 6-month, 1-year, and 2-year outcome periods.
LISTED 10/1!
6-month
outcome period
100% Downside Protection
6 Months to April 2025
3.79% Cap
LISTED 10/1!
1-year
outcome period
100% Downside Protection
1 Year to October 2025
6.77% Cap
LISTED 10/1!
2-year
outcome period
100% Downside Protection
2 Years to October 2026
12.96% Cap
The funds seek 100% downside protection, before fees and expenses. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
October Listing & Rebalances
On October 1st, three new 100% Buffer ETFs™ listed, with a 6-month, 1-year, or 2-year outcome period. Additionally, 27 October ETFs rebalanced.
View the October ETFs
RFLR Listed 9/17!
Actively managed by Parametric, the U.S. Small Cap Managed Floor ETF® (RFLR) is designed to capture the upside of small-cap U.S. equities, while reducing the magnitude of potential losses.
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Featured ETFs
Here are four ETFs to consider in Q4:
  NEW!
      POCT
Equity Defined Protection ETF       U.S. Equity Power Buffer ETF™
     
Nasdaq-100® Managed Floor ETF®       U.S. Small Cap Power Buffer ETF™
    View Top ETF Ideas
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios - Now Available on Orion & Envestnet
Innovator's Defined Outcome ETF™ Model Portfolios seek to provide financial advisors a scalable solution to Defined Outcome ETF™ investing. View Models.
New Tool Alert: ETF Finder

Searching for an ETF that aligns with your investment objectives? Try our new ETF Finder today.
Innovator Awarded 2023 "Most Innovative ETF Issuer"
Innovator is proud to be named "Most Innovative ETF Issuer" - a testament to our relentless pursuit of innovation. View the criteria and see the winners here.
RECENT WEBINARS
Introducing RFLR: Small-Cap Equity Exposure while Hedging Against Deep Drawdowns
Tuesday, September 17th @ 12 PM ET
Join Innovator and Parametric to learn about the expansion to the Managed Floor ETF® suite and its timely use for navigating markets through the end of 2024.
Worried about market volatility? Get Equity Upside with 100% Downside Protection
Monday, September 30th @ 12 PM ET
Join us to learn how advisors are using Innovator's new 100% Buffer ETFs. Each ETF offers 100% downside protection and capped market upside over a 6-month, 1-year or 2-year outcome period.