Innovator ETFs: Home of Defined Outcome ETFs, including Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. AJAN, TJUL, SFLR, LOUP, FFTY, EPRF, BOUT, BUFF, and BUFB. Built on a foundation of innovation.
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Model Portfolios Now Available on Orion & Envestnet→ View August Estimated Caps
NEW TOOL ALERT - ETF FINDER
Searching for an ETF that aligns with your investment objectives? Innovator’s ETF Finder may be the ideal tool to make your search easier. Try it today!
100% Buffer ETFs™ Listed July 1st
Three new Equity Defined Protection ETFs™ listed, with 6-month, 1-year, and 2-year outcome periods.
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JAJL
6-month
outcome period
100% Downside Protection
6 Months to January 2025
5.00% Cap
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ZJUL
1-Year
outcome period
100% Downside Protection
1 Year to July 2025
9.50% Cap
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AJUL
2-year
outcome period
100% Downside Protection
2 Years to July 2026
18.20% Cap
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August Estimated Caps Now Available!
On August 1st, the Innovator Equity Defined Protection ETF - 1yr August (ZAUG) lists, continuing the progression of the monthly 1-year 100% Buffer™ ETFs.
Additionally, three new Buffer ETFs™ list, and three Buffer™ ETFs rebalance, offering fresh upside and downside parameters.
View the August ETFs
Featured ETFs
Here are four ETFs to consider in Q3:
QFLR       PJUL
Nasdaq-100® Managed Floor ETF™       U.S. Equity Power Buffer ETF™
EALT       IJUL
U.S. Equity 5 to 15 Buffer ETF™       International Developed Power Buffer ETF™
    View Top ETF Ideas
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios - Now Available on Orion & Envestnet
Innovator's Defined Outcome ETF™ Model Portfolios seek to provide financial advisors a scalable solution to Defined Outcome ETF™ investing. Each portfolio is optimized to target a precise blend of risk and return. View Models.
New Tool Alert: ETF Finder

Searching for an ETF that aligns with your investment objectives? Innovator's ETF Finder may be the ideal tool to make your search easier. Try our new ETF Finder today.
Innovator Awarded 2023 "Most Innovative ETF Issuer"
Innovator is proud to be named "Most Innovative ETF Issuer" - a testament to our relentless pursuit of innovation and our goal to empower investors. View the criteria and see the winners here.
UPCOMING WEBINARS
Market at All-Time Highs? Get Equity Upside with 100% Downside Protection
Tuesday, July 30th @ 12:30 PM ET
Join us to learn how advisors are using Innovator's new 100% Buffer ETFs. Each ETF offers 100% downside protection and capped market upside over a 6-month, 1-year or 2-year outcome period.
The Monthly Model Update!
Thursday, August 8th @ 1 PM ET
Join us every second Thursday for a monthly model update from Innovator. Available on Orion and Envestnet, these Defined Outcome Model Portfolios offer investors a simple, scalable way to implement Buffer ETFs.