Innovator ETFs: Home of Defined Outcome ETFs, including Dual Directional ETFs, 100% Buffer ETFs™, Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. BALT, AJAN, TJUL, SFLR, BUFF, and BUFB. Built on a foundation of innovation.
Potential
Outcomes
February
Starting Caps
View the February Starting Caps →

Home

Institutions
Contact Us
GET IN TOUCH
Interested in Model Portfolios?
Model Consultants
GET IN TOUCH
Portfolios Solutions Team
GET IN TOUCH
  IMPORTANT PROXY INFORMATION: Innovator has entered into an agreement to be acquired by Goldman Sachs  View Details
February Caps Now Available
Designed to provide:
REBALANCED 1/2
BALT
20% Downside Protection
S&P 500 ETF Exposure
3-Month Outcome Period
2.09% Cap
Implementation: Cash Sleeve
View Details >
REBALANCED 2/2
PFEB
15% DOWNSIDE PROTECTION
S&P 500 ETF Exposure
1-Year Outcome Period
12.42% Cap
Implementation: Equity Sleeve
View Details >
LISTED 2/2
DDFF
15% DUAL DIRECTIONAL
S&P 500 ETF Exposure
1-Year Outcome Period
9.34% Cap
15% Inverse Cap / Buffer
View Details >
The funds seek the above parameters. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
Dual Directional & February Buffer ETFs™
On February 2nd, Innovator listed two new 1-year Dual Directional ETFs (DDTF, DDFF). Learn more about Dual Directional ETFs
Additionally, seven ETFs rebalanced, providing new caps and fresh downside buffers.
View all February ETFs
About Innovator
Founded in 2017, Innovator created the world's first Buffer ETFs™ in 2018 and has since built the largest suite of Defined Outcome ETFs™, spanning six asset classes. Innovator now manages more than $30 billion in AUM as of December 31, 2025, and continues to transform how advisors approach risk-managed equity exposure.
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios
View all Models
New Tool Alert: ETF Finder
Find an ETF
Bruce Bond nominated for the 2025 etf.com Lifetime Achievement Award
Read More
UPCOMING & RECENT WEBINARS
Warsh at the Helm?
What it Means for Your Portfolio
February 4th @ 1 PM ET
Join us as we discuss Kevin Warsh's nomination as Federal Reserve Chair and the impact of this shift in U.S. monetary leadership.
New Dual Directional ETFs
February 2nd @ 1 PM ET
Join us for a discussion on our newest Dual Directional ETFs listed February 2nd, DDTF and DDFF, their construction, potential benefits, and implementation strategies.