Innovator ETFs - Home of Defined Outcome ETFs, including Dual Directional ETFs, 100% Buffer ETFs™, Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. BALT, AJAN, TJUL, SFLR, BUFF, and BUFB. Built on a foundation of innovation.
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4 New ETFs Listed 2/24: Uncapped, Hedged-Equity Strategies
On February 24th, Innovator listed 4 Managed Buffer ETFs®: XBFR, KBFR, NBFR, and IBFR. Managed Buffer ETFs® are sub-advised by Parametric and offer uncapped upside potential and enhanced downside buffers in a single-ticker solution.
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Our Top Ideas
Designed to provide:
REBALANCED 1/2
BALT
20% Downside Protection
S&P 500 ETF Exposure
3-Month Outcome Period
2.09% Cap
Implementation: Cash Sleeve
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REBALANCING 4/1
PAPR
15% DOWNSIDE PROTECTION
S&P 500 ETF Exposure
1-Year Outcome Period
12.06% - 13.50% Cap Range¹
Implementation: Equity Sleeve
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LISTING 4/1
DDFA
15% DUAL DIRECTIONAL
S&P 500 ETF Exposure
1-Year Outcome Period
9.28% - 10.78% Cap Range
15% Inverse Cap / Buffer
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1. Estimated cap range based on the 20 trading days prior to 3/17/2026. Caps shown before fees and expenses. The funds seek the above parameters. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
Dual Directional & April Buffer ETFs™
On April 1st, Innovator will list two new 1-year Dual Directional ETFs (DDTA, DDFA). Learn more about Dual Directional ETFs
Additionally, 29 ETFs rebalance, providing new caps and fresh downside buffers.
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About Innovator
Founded in 2017, Innovator created the world's first Buffer ETFs™ in 2018 and has since built the largest suite of Defined Outcome ETFs™, spanning six asset classes. Innovator now manages more than $30 billion in AUM as of December 31, 2025, and continues to transform how advisors approach risk-managed equity exposure.
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios
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New Tool Alert: ETF Finder
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Bruce Bond nominated for the 2025 etf.com Lifetime Achievement Award
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PREVIOUS WEBINARS
Autocallable Income Update and Overview
March 19th @ 1 PM ET
Join us for our monthly check-in on Innovator's Autocallable ETFs, including a snapshot of income market factors, construction, ETF characteristics, and a Q&A.
3 ETFs for Volatility, Geopolitics, and a Changing Energy Landscape
March 16th @ 12 PM ET
Join us for a timely discussion on a historical review of oil shocks on the market, how we believe the conflict will impact various asset classes, and tactical strategies for today's uncertain markets.