SFLR - Innovator Equity Managed Floor ETF™
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Equity Managed Floor ETF™
SFLR
ETF SUMMARY
The Innovator Equity Managed Floor ETF seeks equity upside participation with actively managed floors that seek to limit losses to 10% each year.
The Fund has characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Fund is right for you, please see “Investor Suitability” in the prospectus.
There is no guarantee the Fund will be successful in providing the sought-after protection of the floor. The Fund’s option strategy may cause the Fund to forego a portion of any upside returns of the Equity Portfolio.
GROWTH OF $10,000
Data from 11/8/2022 to 12/6/2022
ETF PERFORMANCE & BENCHMARK HISTORY (%) Quarterly | Monthly
  YTD 1 Year 3 Year 5 Year Inception
ETF NAV - - - - -
ETF Closing Price - - - - -
S&P 500 Index - - - - -
Data as of 11/9/2022. The Fund incepted on 11/8/2022. Performance quoted represents past performance, which is no guarantee of future results. Investment returns and principal value will fluctuate, so you may have a gain or loss when shares are sold. Current performance may be higher or lower than that quoted. Returns less than one year are cumulative. One cannot invest directly in an index.
ETF DETAILS
Ticker
SFLR
Listing Date
11/9/2022
Number of Holdings
256
Expense Ratio
0.89%
Exchange
NYSE Arca
TRADING DETAILS
NAV
$23.33
Closing Price
$23.34
Premium/Discount
$0.01 / 0.06%
30 Day Median Bid-Ask Spread
0.22%
Shares Outstanding
300,000
Market Value
$6,998,072
As of 12/6/2022
SPY FLOOR LEVELS
Current SPY Level: 393.16
Strike
Price
Downside
Before Floor
Days to
Expiry
Expiry  
344 -12.5% 23 12/31/22
345 -12.2% 113 3/31/23
344 -12.5% 204 6/30/23
345 -12.2% 296 9/30/23
344.5 -12.4% 159 Average
As of 12/7/2022
MARKET DETAILS
Last Price
$23.31
Change
-$0.03 / -0.13%
Bid / Ask
$11.67 / $35.00
Midpoint
$23.34
Volume
9,970
As of 12/7/2022
Need Help Trading SFLR?
See our 3 Rules for ETF Trading
ETF STRATEGY
U.S. LARGE CAP EQUITY EXPOSURE
PORTFOLIO OF LADDERED 10% FLOORS
PARAMETRIC'S ACTIVE CALL-SELLING STRATEGY
TOP 10 HOLDINGS As of 12/7/2022
TickerCompanySectorWeight
AAPLApple IncInformation Technology6.86%
MSFTMicrosoft CorpInformation Technology5.40%
AMZNAmazon.com IncConsumer Discretionary2.37%
GOOGLAlphabet IncInformation Technology1.83%
UNHUnitedHealth Group IncHealth Care1.68%
GOOGAlphabet IncInformation Technology1.64%
JNJJohnson & JohnsonHealth Care1.54%
XOMExxon Mobil CorpEnergy1.47%
TSLATesla IncConsumer Discretionary1.41%
BRK/BBerkshire Hathaway IncFinancials1.40%
» View All Holdings
Holdings are subject to change.
sector
SECTOR WEIGHTS
Information Technology
31.26%
Health Care
14.98%
Consumer Discretionary
11.78%
Financials
10.48%
Industrials
7.93%
Consumer Staples
7.51%
Energy
5.02%
Utilities
2.89%
Unclassified
2.88%
Real Estate
2.44%
Materials
2.32%
Communication Services
1.45%
sector
COUNTRY WEIGHTS
United States
95.78%
Unclassified
2.88%
United Kingdom
0.65%
Bermuda
0.39%
Switzerland
0.36%
Ireland
0.29%
Canada
0.20%
Argentina
0.15%
Australia
0.08%
South Korea
0.06%
Sweden
0.05%
Peru
0.05%
DISTRIBUTIONS
Ex-Dividend Date Record Date Payable Date Income Short Term Gains Long Term Gains Return of Capital Total Distribution
This fund has not made any distributions.
NEED HELP TRADING SFLR?
If you have questions around SFLR execution, we can help you find the best price available on the market. Feel free to email or call us directly at 800.208.5212, or contact your trade desk to walk you through how to achieve best execution.
3 RULES FOR ETF TRADING
• Avoid trading on the open or the close
• Use limit orders
• Leverage resources that can help
 
Leading the Defined Outcome ETF Revolution™
The Fund seeks to provide risk-managed investment exposure to the S&P 500 through its hedging strategy. There is no guarantee that the Fund will be successful in implementing its strategy to provide a hedge against overall market exposure. The fund seeks to achieve its investment objective by purchasing a series of four, one-year Flex Options packages with "laddered" expiration dates that are 3 months apart. The Fund will also systemically sell short-dated call option contracts, which have an expiration date of approximately two weeks, with an objective of generating incremental returns above and beyond the premium outlay of the protective put option contracts. The Fund does not provide principal protection or non-principal protection, and an investor may experience significant losses on its investment. In a market environment where the S&P 500 is generally appreciating, the Fund may underperform the S&P 500 and/or similarly situated funds.The Sub-Adviser will seek to "ladder" the Fund’s option contracts by entering into new purchased put option contracts packages every three-months. After such put option contracts expire, the Fund will enter into new put option contracts with one-year expiration dates that are staggered every three months.As a result of the Fund’s laddered investment approach, on an ongoing basis the Fund will experience investment floors that are expected to be greater or less than the 10% floor provided by an individual Options Portfolio.The Fund is actively managed and seeks to provide capital appreciation through participation in the large-capitalization U.S. equity securities of the S&P 500® Index (the “S&P 500”) while limiting the potential for maximum losses.Because the Fund ladders its option contracts and the Fund’s put option contracts will have different terms (including expiration dates), different tranches of put option contracts may produce different returns, the effect of which may be to reduce the Fund’s sought-after protection. Therefore, at any given moment the Fund may not receive the benefit of the sought-after protection on losses that could be available from Options Portfolio with a single expiration date.FLEX Options Risk. The Fund will utilize FLEX Options issued and guaranteed for settlement by the Options Clearing Corporation (OCC). In the unlikely event that the OCC becomes insolvent or is otherwise unable to meet its settlement obligations, the Fund could suffer significant losses. Additionally, FLEX Options may be less liquid than standard options. In a less liquid market for the FLEX Options, the Fund may have difficulty closing out certain FLEX Options positions at desired times and prices. The values of FLEX Options do not increase or decrease at the same rate as the reference asset and may vary due to factors other than the price of reference asset.
Shares are bought and sold at market price, not net asset value (NAV), and are not individually redeemable from the fund. NAV represents the value of each share's portion of the fund's underlying assets and cash at the end of the trading day. Market price returns reflect the midpoint of the bid/ask spread as of the close of trading on the exchange where fund shares are listed.
© 2022 Market data provided is at least 10-minutes delayed and hosted by Barchart Solutions.
Nothing on this website should be considered a solicitation to buy or an offer to sell shares of any Fund in any jurisdiction where the offer or solicitation would be unlawful under the securities laws of such jurisdiction.
Investing involves risk. Principal loss is possible. All rights reserved. Innovator ETFs are distributed by Foreside Fund Services, LLC.
The Funds' investment objectives, risks, charges and expenses should be considered before investing. The prospectus contains this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.
Innovator ETFs®, Defined Outcome ETF™, Buffer ETF™, Enhanced ETF™, Define Your Future™, and other service marks and trademarks related to these marks are the exclusive property of Innovator Capital Management, LLC.
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