Innovator ETFs: Home of Defined Outcome ETFs, including Dual Directional ETFs, 100% Buffer ETFs™, Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. BALT, AJAN, TJUL, SFLR, BUFF, and BUFB. Built on a foundation of innovation.
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Starting Caps
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  NEWS ALERT: Innovator has entered into an agreement to be acquired by Goldman Sachs  Read the Release
December Starting Caps Now Available
Designed to provide:
REBALANCED 12/1
PDEC
15% Downside Protection
S&P 500 ETF Exposure
1-Year Outcome Period
13.14% Cap
Implementation: Equity Sleeve
View Details >
REBALANCED 12/1
ZDEK
100% DOWNSIDE PROTECTION¹
S&P 500 ETF Exposure
1-Year Outcome Period
6.85% Cap
Implementation: Cash Sleeve
View Details >
LISTED 12/1
DDFD
15% DUAL DIRECTIONAL
S&P 500 ETF Exposure
1-Year Outcome Period
9.59% Cap
15% Inverse Cap / Buffer
View Details >
The funds seek the above parameters. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
Dual Directional & December Buffer ETFs™
Innovator listed two new Dual Directional ETFs (DDTD, DDFD) on December 1st that offer the potential for positive returns in both down and up markets. Learn more
Additionally, on December 1st, 7 ETFs rebalanced, providing new caps and fresh downside buffers.
View all December ETFs
About Innovator
Founded in 2017, Innovator created the world's first Buffer ETFs™ in 2018 and has since built the largest suite of Defined Outcome ETFs™, spanning six asset classes. Innovator now manages more than $29 billion in AUM as of November 30, 2025, and continues to transform how advisors approach risk-managed equity exposure.
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios
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New Tool Alert: ETF Finder
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Bruce Bond nominated for the 2025 etf.com Lifetime Achievement Award
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RECENT WEBINARS
Is the Bull Slowing Down?
Be Prepared with Dual Directional ETFs
December 3rd @ 12 PM ET
Learn how Dual Directional ETFs can help prepare clients in today’s fragile market conditions; market highs, looming tariff & economic uncertainty, and AI-driven momentum suggest a correction might be in the future.
Income Solutions: Autocallable Income Strategy ETFs
December 3rd @ 1 PM ET
Join us for an overview of our new high-income Autocallable ETFs, including construction, how a laddered exposure can benefit you, and how advisors are using Autocallable ETFs in client portfolios.