Innovator ETFs - Home of Defined Outcome ETFs, including Dual Directional ETFs, 100% Buffer ETFs™, Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. BALT, AJAN, TJUL, SFLR, BUFF, and BUFB. Built on a foundation of innovation.
Potential
Outcomes
May
Starting Caps
View the May Caps →

Home

Institutions
Contact Us
X
Interested in Model Portfolios?
Model Consultants
GET IN TOUCH
Portfolios Solutions Team
GET IN TOUCH
Goldman Sachs Completes Innovator Acquisition:   Press Release  |  Proxy Voting Instructions
4 New ETFs Listed 2/24: Uncapped, Hedged-Equity Strategies
On February 24th, Innovator listed 4 Managed Buffer ETFs®: XBFR, KBFR, NBFR, and IBFR. Managed Buffer ETFs® are sub-advised by Parametric and offer uncapped upside potential and enhanced downside buffers in a single-ticker solution.
Our Top Ideas
Designed to provide:
REBALANCED 4/1
BALT
20% Downside Protection
S&P 500 ETF Exposure
3-Month Outcome Period
2.60% Cap
Implementation: Cash Sleeve
View Details >
REBALANCED 5/1
PMAY
15% DOWNSIDE PROTECTION
S&P 500 ETF Exposure
1-Year Outcome Period
13.00% Cap
Implementation: Equity Sleeve
View Details >
LISTED 5/1
DDFY
15% DUAL DIRECTIONAL
S&P 500 ETF Exposure
1-Year Outcome Period
10.49% Cap
15% Inverse Cap / Buffer
View Details >
1. Estimated cap range based on the 20 trading days prior to 4/21/2026. Caps shown before fees and expenses. The funds seek the above parameters. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
Dual Directional & May Buffer ETFs™
On May 1st, Innovator listed two new 1-year Dual Directional ETFs (DDTY, DDFY). Learn more about Dual Directional ETFs
Additionally, 7 ETFs rebalanced, providing new caps and fresh downside buffers.
View all May ETFs
About Innovator
Founded in 2017, Innovator created the world's first Buffer ETFs™ in 2018 and has since built the largest suite of Defined Outcome ETFs™, spanning six asset classes. Innovator now manages more than $31 billion in AUM as of March 31, 2026, and continues to transform how advisors approach risk-managed equity exposure.
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios
View all Models
New Tool Alert: ETF Finder
Find an ETF
Bruce Bond nominated for the 2025 etf.com Lifetime Achievement Award
Read More
UPCOMING & RECENT WEBINARS
The Advisors Playbook:
Navigating Market Uncertainty
May 1st @ 12 PM ET
Join us for a webinar to discuss key forces driving market volatility, and new strategies to help advisors navigate uncertainty and deliver resilient outcomes.
Autocallable Income Update and Overview
May 21st @ 1 PM ET
Join us for our monthly check-in on Innovator's Autocallable ETFs, including a snapshot of income market factors, construction, ETF characteristics, and a Q&A.