Innovator Laddered Fund of S&P 500 Power Buffer ETFs (BUFF): A fund of funds that is comprised of shares of each of the 12 monthly Innovator S&P 500 Power Buffer ETF.
Laddered Fund of S&P 500 Power Buffer ETFs
 BUFF
IMPORTANT ANNOUNCEMENT
On August 11, 2020, this Fund underwent several important changes, including a replacement of the underlying index, investment objective and strategy, and a change to the Fund name and ticker. Prior to this conversion, this Fund was known as the Innovator Lunt Low Vol/High Beta Tactical ETF (LVHB), which tracked the Lunt Capital US Large Cap Equity Rotation Index. For more details regarding these important changes, please view the press release.
ETF SUMMARY
The Innovator Laddered Fund of S&P 500 Power Buffer ETFs seeks to provide exposure to the investment results of the Refinitiv Laddered Power Buffer Strategy Index. The Index is comprised of an equal-weight allocation to each of the 12 Innovator S&P 500 Power Buffer ETFs which provide the upside of U.S. equities, subject to caps, while buffering against the first 15% of U.S. equity losses.
GROWTH OF $10,000
Data from 8/10/2020 to 1/21/2021
ETF PERFORMANCE & INDEX HISTORY (%) Quarterly | Monthly
  YTD 1 Year 3 Year 5 Year Inception Conversion
ETF NAV -12.39% -12.39% 2.75% - 8.51% 5.08%
ETF Closing Price -12.03% -12.03% 2.83% - 8.58% 5.01%
Refinitiv Laddered Power Buffer Strategy Index 8.26% - - - - 5.02%
S&P 500 Index 18.40% 18.40% 14.18% - 16.54% 13.43%
Data as of 12/31/2020. The Fund incepted on 10/19/2016. Performance quoted represents past performance, which is no guarantee of future results. Investment returns and principal value will fluctuate, so you may have a gain or loss when shares are sold. Current performance may be higher or lower than that quoted. Returns less than one year are cumulative. One cannot invest directly in an index. The fund began tracking the Refinitiv Laddered Power Buffer Strategy Index on August 11, 2020. Performance prior to this represents a different fund strategy. The index incepted on July 15, 2020.
ETF DETAILS
Ticker
BUFF
Listing Date
10/20/2016
Conversion Date
8/11/2020
Index
Refinitiv Laddered Power Buffer Strategy Index (RFUSDPB)
Number of Holdings
12
Management Fee
0.20%
Acquired Fund Fees¹
0.79%
Total Expense Ratio¹
0.99%
Intraday NAV
BUFF.IV
Rebalance Frequency
Semi-Annual
Exchange
Cboe BZX
TRADING DETAILS
NAV
$33.39
Closing Price
$31.79
Premium/Discount
$0.10 / 0.29%
30 Day Median Bid-Ask Spread
0.21%
Shares Outstanding
1,150,000
Market Value
$38,402,088
As of 1/21/2021
MARKET DETAILS
Last Price
$33.44
Change
-$0.05 / -0.15%
Bid / Ask
$33.43 / $33.45
Midpoint
$33.44
Volume
18,200
As of 1/22/2021
Need Help Trading BUFF?
See our 3 Rules for ETF Trading
ETF STRATEGY
BEGIN WITH 12 MONTHLY INNOVATOR POWER BUFFER ETFS, EQUALLY WEIGHTED
REBALANCED SEMI-ANNUALLY AND EQUALLY WEIGHTED
EACH MONTH, ONE OF THE ETFs REBALANCES INTO A NEW OUTCOME PERIOD
TOP 10 HOLDINGS As of 1/22/2021
TickerETFSectorWeight
PNOVInnovator S&P 500 Power Buffer ETF - NovemberU.S. Equity8.51%
PSEPInnovator S&P 500 Power Buffer ETF - SeptemberU.S. Equity8.49%
PDECInnovator S&P 500 Power Buffer ETF - DecemberU.S. Equity8.40%
POCTInnovator S&P 500 Power Buffer ETF - OctoberU.S. Equity8.39%
PJANInnovator S&P 500 Power Buffer ETF - JanuaryU.S. Equity8.36%
PAUGInnovator S&P 500 Power Buffer ETF - AugustU.S. Equity8.33%
PFEBInnovator S&P 500 Power Buffer ETF - FebruaryU.S. Equity8.31%
PJULInnovator S&P 500 Power Buffer ETF - JulyU.S. Equity8.29%
PMAYInnovator S&P 500 Power Buffer ETF - MayU.S. Equity8.27%
PJUNInnovator S&P 500 Power Buffer ETF - JuneU.S. Equity8.26%
» View All Holdings
Holdings are subject to change.
DISTRIBUTIONS
Ex-Dividend Date Record Date Payable Date Income Short Term Gains Long Term Gains Return of Capital Total Distribution
BUFF has not made any distributions.
» View distributions prior to BUFF's 8/11/2020 conversion.
NEED HELP TRADING BUFF?
If you have questions around BUFF execution, we can help you find the best price available on the market. Feel free to email or call us directly at 800.208.5212, or contact your trade desk to walk you through how to achieve best execution.
3 RULES FOR ETF TRADING
• Avoid trading on the open or the close
• Use limit orders
• Leverage resources that can help
 
Leading the Defined Outcome ETF Revolution™
¹As of 8/11/2020
Investing involves risks, and loss of principal is possible. The Fund may have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Fund is right for you, please see "Investor Suitability" in the prospectus.
The Fund, in accordance with the Refinitiv Laddered Power Buffer Strategy Index, will be continuously invested in a laddered portfolio of the twelve Underlying ETFs. The index is rebalanced semi-annually such that each Underlying ETF will constitute 1/12 of the Index portfolio before fees and expenses. Each Underlying ETF seeks to match the performance of S&P 500 Price Index up to a specified cap, while buffering against a 15% loss over the course of an approximately one-year time period that begins on the first trading day of the month indicated in the Underlying ETF's name when the fund enters into its FLEX Option positions and ends on the market's closure on the last trading day of the month immediately preceding the month indicated its name when those FLEX Options expire. There is no guarantee that the defined outcome strategy of an Underlying ETF in any given Outcome Period will be achieved.
Fund-of-Funds Risk. As the Fund invests in Underlying ETFs, the Fund also has exposure to additional risks as well, which includes numerous market trading risks, active market risk, authorized participant concentration risk, buffered loss risk, cap change risk, cap upside return risk, correlation risk, liquidity risk, management risk, market maker risk, market risk, non-diversification risk, operation risk, options risk, trading issues risk, upside participation risk and valuation risk. For a detailed list of risks to the Fund, see the prospectus. As each Underlying ETF may be invested in FLexible EXchange® Options ("FLEX Options") that reference the S&P 500 Price Index, FLEX Options may be less liquid than standard options. In a less liquid market for the FLEX Options, the Fund may have difficulty closing out certain FLEX Options positions at desired times and prices.
The Fund is a "fund-of-funds" and does not itself pursue a defined outcome strategy, nor does it seek to provide a buffer against S&P 500 Price Index losses. Depending upon prevailing market conditions, an investor purchasing Shares of the Fund may experience investment returns that underperform the investment returns provided by the Underlying ETFs themselves because one or more Underlying ETFs may have exhausted the buffer that it seeks to provide or have little upside available due to the index return being close to or exceeding to its Cap. Additionally, as a shareholder in other ETFs, the Fund bears its proportionate share of each ETF's expenses, subjecting Fund shareholders to duplicative expenses.
The Index seeks to provide "laddered" investing in the Underlying ETFs. Laddered investing refers to investments in several similar securities that have different maturities or reset dates, with the goal of mitigating timing risks associated with investing in a single investment. The laddered approach of the Index is designed to help an investor offset some of the timing risks inherent in the purchase of shares of a single Underlying ETF.
Innovator Capital Management, LLC maintains a webpage for the Fund and each Underlying ETF that provides current information relating to the Underlying ETF's sought-after outcomes. Prospective investors are encouraged to visit one or more of these webpages and read the prospectus and statement of additional information of the Underlying ETFs before investing in an either an Underlying ETF or the Fund.
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Nothing on this website should be considered a solicitation to buy or an offer to sell shares of any Fund in any jurisdiction where the offer or solicitation would be unlawful under the securities laws of such jurisdiction.
The Funds' investment objectives, risks, charges and expenses should be considered before investing. The prospectus contains this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.
Innovator ETFs®, Defined Outcome ETF™, Buffer ETF™, Enhanced ETF™, Define Your Future™, and other service marks and trademarks related to these marks are the exclusive property of Innovator Capital Management, LLC.
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